Earth First! Action Update
Archive of the Earth First! Action Update – the newsletter of the UK EF! network 1991-2012
EFAU 73 - February 2001Back to list of articles in this issue

NikeTown Visited By Santa & His Helpers

Sunday December 17th saw an early appearance from Santa and his exploited little helpers, as anti-sweatshop campaigners dressed in green outfits descended on Niketown in Oxford Circus with a giant Nike shoe and some squeaky hammers as street theatre with a message was performed to the hurrying Christmas crowd.

At 2pm a green banner was pinned to some boardings stating “No Sweatshops Just Do Them.” Shoppers looked on in amazement, as the little helpers shouted out various statements such as “Why do you pay Tiger Woods $100million over 5 years and yet pay us only a $1 dollar a day.” Santa the boss then replied “Because he’s a skilled worker.”

The action aimed to put pressure on companies like Nike to recognise unions, disclose their factory locations and raise awareness. “We don’t want to tell people what to wear, we want to let them know about the sweatshops behind the logos”.