Persimmon Homes AGM Action

Protesting shareholders were turned away from a luxury housebuilding company's AGM because of what they were wearing. Local residents from the Campaign Against Stevenage Expansion (CASE) had hooked up with activists from URGENT to purchase shares in the company in order to raise their concerns about Persimmon's involvement with the development of the Langley Valley in Hertfordshire and the biggest incursion into Green Belt land in fifty years. The Mayfair hotel where the AGM was held [Wed April 28th] conveniently took exception to the dress of some of the protestors.The AGM was packed with security: men in suits lining the lobbies, cameras recording the event and the first rows full of suits with "Guest" labels on. Referring to their proposals as "Garden City 21", Persimmon continued their desperate attempts to fob off the greenies but sadly, failed to realise that greenwash doesn't work and they need to stop building luxury houses on greenfield sites before the protestors will go away.

Once inside the local campaigners kept it cool by asking sticky questions about the company's environmental record - and why their appearance had been deemed offensive.

With the proposals still at the planning stage, campaigners are getting organised early. There are plans to step up protest if the development goes ahead.

URGENT 01865 721366