Let's Pie!

Bill Gates, Microsoft magnate, received a cream pie in the face recently from a little known Belgian group whose slogan is "Let's pie! Let's pie! Nincompoop guys!". One of the group, who describes himself as "entarteur" (roughly translates as "encaker" or "pie-er"), had the following to say on the choice of Bill Gates , "in a way he is the master of the world, and then because he's offering his intelligence, his sharpened imagination and his power to the governments and to the world as it is today - that is to say gloomy, unjust and nauseating. He could have been a utopist, but he prefers being the lackey of the establishment. His power is effective and bigger than that of the leaders of the governments, who are only many-colored servants. So Bill Gates was at the top of our lists of victims. The attack against him is symbolic, it's against hierarchical power itself. Our war cry was explicit:

"Let's pie! Let's pie the polluting lolly!"

In a similar incident in the US, on 13th February Procter & Gamble CEO John E. Pepper had a pie thrown in his face at an awards ceremony. The pie-thrower, a supporter of People for the Ethical Treatment of Animals (PETA), yelled, "Procter & Gamble poisons animals! Shame on you, John Pepper! Shame on you!"

"The purpose of the attack was simple", said a PETA spokesman, "This comes after years of writing letters and protesting outside of P&G offices against their animal tests," he said. "Sometimes a polite word doesn't do it. We wish it did. That's why we sometimes do unusual things, such as slinging tofu cream pies."